Lazer Managing Director Sean van Waes and Sales Director Peter Steenwegen (pictured with Marc Van Rooij, middle) will remain part of the company’s management board and the company will retain its distinct brand identity.
The combination of the two companies will increase the value Shimano and Lazer deliver to distributors and retailers in the cycle industry, whilst expanding Shimano's portfolio, giving the company a complete top-to-toe line up for on the bike use.
Sean van Waes, Managing Director: "This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best - innovation - helping us to become the biggest head protection brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business."
“By combining Shimano's customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories.”
Marc Van Rooij, President of Shimano Europe: “This exciting acquisition allows us to strengthen our position in key markets across the world and benefit from the technological expertise Lazer has built up in its helmet division. We look forward to a closer collaboration with our new Lazer colleagues in the near future."
Under the terms of the acquisition agreement, all Lazer staff will remain with the company at its base in Antwerp, Belgium.